Brides by Rummel              2017 Bridal Trends

By Jodi Harris

There is a new business in Cedar Rapids, Brides by Rummel, LLC. It’s located at 4333 Czech Lane NE, Suite B7. Owner Chad Rummel is excited to give each bride a unique experience and help her find the perfect wedding gown. Brides by Rummel, carries two unique lines of bridal gowns; Marys and Queen Bridal. His is the only business in the corridor who sells the Marys brand and is the sole supplier in the United States of the Queen Bridal brand. If you cannot find the perfect gown, he can design and create it for you.

His bridal shop is unique because it is a one-stop shop. Chad not only sells dresses, but he creates silk flowers, wedding cakes and is also a wedding planner. He is all things weddings from A to Z, with over 30 years of experience in the bridal business. You will find all the accessories at his shop including, jewelry, sashes, veils and more. Designing and creating unique gowns for brides for 30 years has been his pleasure and he is looking forward to making each bride and every individual feel as special as they truly are.

Chad had a bridal business in Maynard, Iowa, which he sold in 1996 to attend Upper Iowa University. Over the past 20 years, he has wondered if he did the right thing, since he loves working with brides so much. He has kept current on fashion, bridal styles and trends since then. He has done bridal alterations as a side job since closing his first store.

About three years ago, he decided to set his goal and began preparing to open his new business in Cedar Rapids. He describes it as his dream job, and he truly loves the wedding industry and making each bride feel like his only customer. After all the planning, the timing was finally right, so he quit his full time job and everything fell into place. Brides by Rummel, LLC opened in January of this year. Walk-ins are always welcome but appointments are appreciated, to ensure that each customer gets individual attention.

“I am here to serve every bride from short to tall, thin to full figured. I carry every occasion gown from size 2 to size 30. All the dresses in the boutique are designer and if a bride can’t find what she’s looking for, I will custom design it just for her,” he says.

He describes the 2017 bridal trends as soft, muted color pallets of aqua, seafoam, teal, mocha, blush and mauve. Metallic colors such as gold, silver and champagne are very popular accent colors this year. Wedding wear is on a repeat cycle in fashion trends.

Deep plunging V’s are in, but most brides are more modest and will not choose such revealing sheer necklines as seen in Vogue. Less bling and more architectural design for gowns are popular. Sheer backs and keyholes are big trends in bridal fashion this year too. For bridesmaids, it’s all about the chiffon and flow with a mixture of short and long dresses being popular in weddings today.

“Brides by Rummel focuses on customer service. Each bride and every girl gets individual attention. I am here for them, for service, questions, or just to listen. I enjoy forming a friendship with every bride. Once the wedding day is here, it’s a sad day for me. However, there are brides I have kept in touch with for 30 years. I’m all about my brides. Each bride is a unique individual. She has her own style and look. That’s how, I like to dress a bride. Not necessarily what’s on the top ten list, but what looks gorgeous on her! Every gown is as unique as the bride. At Brides by Rummel, LLC, it’s not how many bridal gowns we sell, it’s all about the bride, her look and confidence!” Chad Rummel, Brides by Rummel, LLC

Come in and visit the store in Czech Square, with hours from 10 to 6 Monday through Friday and 10 to 5 on Saturday. Call the shop at 319.393.0651, visit them on Facebook at Brides by Rummel, or his website at If you are planning a wedding, you will be extremely happy you chose Brides by Rummel.

*Some of the information for this feature was taken from Brides by Rummel’s Facebook page and some from

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